13 general skills or competencies (Job family competencies) for Account Executive, Sr. - Advertising
Skill definition-Collecting, analyzing, and measuring satisfaction levels of customers to improve our business's service and products.
Level 1 Behaviors
(General Familiarity)
Explains the importance of customer satisfaction to a business.
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Level 2 Behaviors
(Light Experience)
Identifies and reports issues promptly to ensure quick resolution and customer satisfaction.
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Level 3 Behaviors
(Moderate Experience)
Negotiates issues directly with the customer to maximize customer satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Recommends plans to enhance the current process in increasing customer satisfaction efficiencies.
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Level 5 Behaviors
(Mastery)
Fosters maintains effective business-to-customer relationships to meet and exceed customer expectations.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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11 soft skills or competencies (core competencies) for Account Executive, Sr. - Advertising
Skill definition-Ability to identify one's own strengths, set goals and work hard in achieving goals, standards, and targets without external rewards or punishments.
Level 1 Behaviors
(General Familiarity)
Distinguishes the differences between intrinsic and extrinsic motivators.
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Level 2 Behaviors
(Light Experience)
Seeks recommendations and advice to improve future work processes and refine own competency gaps.
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Level 3 Behaviors
(Moderate Experience)
Encourages self to keep learning and acquiring knowledge on industry trends or skillset development.
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Level 4 Behaviors
(Extensive Experience)
Recognizes employees' achievements and milestones with word praises to encourage continued performance.
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Level 5 Behaviors
(Mastery)
Shares innovative motivation techniques and exercises to boost self-motivation within our business.
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Skill definition-Analyzing and identifying the root cause of problems and applying critical thinking skills to solve problems.
Level 1 Behaviors
(General Familiarity)
Identifies key aspects of problem-solving techniques used in own area.
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Level 2 Behaviors
(Light Experience)
Helps to analyze the risks and benefits of alternative approaches and obtain a decision on resolution.
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Level 3 Behaviors
(Moderate Experience)
Develops successful resolutions to critical or wide-impact problems.
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Level 4 Behaviors
(Extensive Experience)
Organizes potential problem-solvers and leads problem resolution efforts.
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Level 5 Behaviors
(Mastery)
Creates a climate that rewards quick problem-solving approaches.
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Summary of Account Executive, Sr. - Advertising skills and competencies
There are 0 hard skills for Account Executive, Sr. - Advertising.
13 general skills for Account Executive, Sr. - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
11 soft skills for Account Executive, Sr. - Advertising, Self-Motivation, Problem Solving, Initiative, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive, Sr. - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Problem Solving, and be skilled in Initiative.